An interview with executive coach Catalina Fríes

Have you ever wondered exactly why you would need to hire an executive coach? What to look for in that executive coach? Now all of your questions have been answered in an interview with the former Head of Learning & Development for Cash App who has since opened her private practice, Catalina Fríes.

What seems like a luxurious investment into your own future actually yields an unprecedented ROI of 788%. If you’re managing a team and are considering investing in executive coaching for your employees, keep in mind that employees who are not engaged or who are actively disengaged cost the world $8.8 trillion in lost productivity.

Video Notes:

  • 6:46: We ask Catalina what types of things people would be contemplating if they were about to hire an executive coach.

  • 13:31: We ask Catalina what advice she might have for anyone who is looking to invest in an executive coach.

  • 17:17: We discuss consultancy vs. coaching and the ‘dream team’ of support you might seek out for your own growth.

  • 18:29: Final thoughts from Catalina.


Catalina offers an exclusive discount on her executive coaching services for all Peer Advisory Group members. Not yet a member? Join our classic membership (it’s free to join).


Upcoming Peer Advisory Group Events with Catalina:

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